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Interview Rosalinde Eerenberg, Product Manager, Senior Publications Netherlands

DEA.Amsterdam works for ambitious brands, large and small, on digital marketing campaigns that strengthen customer relations. In some cases for over 15 years. For us, the convincing proof that we build the same sustainable relationship with our own clients.

Since April 2020 we do SEA & Display consultancy, but meanwhile we do much more than that. On a strategic level we help Senior Publications Netherlands to a higher level.

"The communication is very pleasant and the advice given is clear, lucid and transparent."

Rosalinde Eerenberg, Product Manager, Senior Publications Netherlands

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What kind of company is SPN and can you tell us something about your function within SPN?
Senior Publications Nederland (SPN) is the publisher of Plus Magazine, the largest monthly magazine in the Netherlands. SPN also publishes various other titles such as +Gezond (Healthy), Plus Puzzels, G-Gehistory and various practical guides and books that are all aimed at the growing group of over-50s.

As product manager, I am responsible for the online marketing of the various SPN titles. In addition, I am responsible for the retention programme of Plus Magazine and I am involved in setting up interesting joint promotions for our reader campaigns.

Why did you choose to work with DEA.Amsterdam?
We have been working with Ematters for years. From that relationship we came in contact with their subsidiary DEA.Amsterdam. We wanted to optimize the Google Ads campaigns of Landleven and Plus and asked DEA.Amsterdam to make an analysis and optimization proposal for both titles. As a result of this clear analysis and concrete ideas we decided to work with DEA. The proposal was worked out and implemented.

What do you like about our cooperation?
The communication is very pleasant and the advice given is clear and transparent. DEA clearly has a lot of knowledge and actively thinks along to get the most out of our online campaigns. The results are impressive.

DEA.Amsterdam is a digital engagement agency: everything revolves around connection. What connection are your clients looking for? And which digital tools do you use for that?
Through our content we seek to connect with our target group. The content of Plus Magazine is characterised by objectivity, authenticity, nuance and depth. All topics are discussed from the perspective of the 50-plusser. Through our e-mail campaigns and online advertising campaigns we get in touch with our target group. By offering high quality content and sending informative newsletters, we stay in touch with them.

How has the year gone for you so far? And how do you look forward to 2021?
2021 has got off to a good start. We noticed that there is a lot of need for reliable, up-to-date and inspiring content among the 50-plus target group and

We are pleased to be able to offer this with our broad portfolio.

A question from a previous interview (Niels Jansen, Eurocamp & Al Fresco): What is your most important business goal for 2021?
We have several objectives. Regarding online recruitment and the cooperation with DEA, our main goals are to increase our online engagement and generate new recruits.

Finally, what question would you like to ask the next one?
In what ways do you increase your online engagement?